As Seen In SGB Online: Helly Hansen Opens Its First Denver Flagship

Helly Hansen has officially opened its first Colorado-fronted brand store in downtown Denver’s Market Station development. The 3,000 sq ft shop at 16th & Market invites outdoor enthusiasts with technical ski and lifestyle apparel, and marks a strategic expansion for the heritage Norwegian brand into a key market. PORTER collaborated with Helly Hansen to design a space that speaks to both performance and presence, a place where brand ambition meets real-world foot traffic.

From material selections to spatial layout, the build focuses on letting the brand’s core DNA surface—not just through logos, but through environment and experience. Here, every fixture, display, and finish is crafted to reflect Helly Hansen’s legacy of innovation and durability.

This partnership underscores PORTER’s role as a trusted partner for premium brands looking to build physical environments that connect with consumers, not just sell products.