Americana Fixtures | Ariat | NATIONWIDE

Nov 5

brand

Ariat was founded as “The New Breed of Boot.” They were the first to integrate athletic footwear technology into boots for equestrian athletes. Their Americana collection channels that same spirit into patriotic Western style, pairing stars-and-stripes graphics with heritage pieces like the Circuit Americana Western Boot and distressed denim.

Location

Ariat Brand Stores, Nationwide

What did we help with?

Design, Build & Execution

Details to look out for

Starting with the flag artwork which is made entirely from cowboy boot leather, PORTER designed and produced a full suite of Americana props for Ariat Brand Stores. The original artwork became the foundation for a custom pattern extended across pedestals, footwear displays, mannequin risers, and shoe risers. Every pattern is intentionally non-uniform, ensuring no two fixtures are identical and every store's presentation feels one-of-a-kind. The result is a cohesive in-store moment that carries the craftsmanship of the original artwork through every touchpoint, from render to install.

Images courtesy of @ariatinternational and @ariatlasvegas