Shop In Shop | Ariat | Nationwide

Nov 5

brand

Rooted in Western heritage and engineered for modern work and sport, Ariat stands at the intersection of grit, innovation, and everyday authority. They pioneered performance boots for equestrian athletes and brought that same standard to the worksite with Ariat Work, safety-certified boots built for demanding conditions.

Location

Global Wholesale Program

What did we help with?

Brand Strategy, Design, Execution & Build

Details to look out for

Ariat needed a program to support all of their business, Western, Equestrian, Workwear and lifestyle. Distinct categories. One brand.

The goal wasn’t to design four different environments. It was to create one disciplined system that could hold multiple expressions without losing its voice. Inside wholesale, the environment had to do one thing exceptionally well: make category decisions easier without fragmenting the brand. Western needed to feel different from work. Equestrian needed its own credibility. Lifestyle needed room to breathe. But the material language, the structure, the logic all had to stay aligned.

Modular wall bays. Heavy-duty denim solutions built to carry the weight. Apparel and footwear systems designed for density without visual noise. We built a scalable shop-in-shop system that allows each division to express its tone without fragmenting the whole. A modular kit of parts engineered for heavy product loads, daily retail wear, and wholesale realities where the brand isn’t there to manage every reset.

Designed to pack efficiently, install quickly, and expand as the assortment grows, the program protects the Red Thread across every door.