DIGITAL MONOLITH DISPLAY | CALLAWAY | TOPGOLF NATIONWIDE

Oct 27

brand

Relentlessly committed to being the best, Callaway leads the golf market by developing innovative, high-performance equipment, apparel, and accessories.

What did we help with?

Strategy, Design, Engineering, Production, Rollout & Installation

Callaway challenged us to create more than just a fixture for their TopGolf locations nationwide; they envisioned an immersive, modern, and boldly unmistakable focal piece. Through countless brainstorming sessions, sketching, modeling, and prototyping, our design team delivered a solution that achieves maximum impact without obstructing views.

We engineered large-format, transparent video screens to adhere directly to glass, maintaining open sightlines while displaying punchy, visually striking brand content. This innovative approach is powered by a cloud-based system and a cellular router, ensuring content updates are fast, seamless, and independent of local Wi-Fi conditions.

This project truly exemplifies the power of integrated retail strategy, engineering, and execution working in perfect sync.