Debut Collection Custom Packaging Program | Mclaren Golf
brand
Founded by Bruce McLaren in 1963, McLaren has spent over six decades bringing Formula 1 engineering to some of the world's most iconic performance cars. In April 2026, that same precision moved onto the green with the launch of McLaren Golf, the brand's first venture into golf equipment.
Location
Worldwide
What did we help with?
Strategy, Design, Engineering, Production
Details to look out for
McLaren Golf tapped PORTER to design and produce custom packaging for the brand's first line of premium putters. The Consumer & VIP Boxes were built to make a powerful first impression, exclusive presentation pieces gifted to key influencers and golfers around the world. The Fitter's Kit took a different brief entirely: a comprehensive, functional toolkit engineered to give fitters everything they need to showcase the full lineup seamlessly, on the road or on the fitting bay. Every material and finish decision was made in service of one goal, mirroring and expanding on McLaren's motorcar aesthetic. Luxurious. Elevated. Unmistakably McLaren.
The VIP Box
The Consumer & VIP Boxes were built to make a powerful first impression, exclusive presentation pieces gifted to key influencers and golfers around the world.
The Fitter’s Kit
The Fitter's Kit took a different brief entirely: a comprehensive, functional toolkit engineered to give fitters everything they need to showcase the full lineup seamlessly, on the road or on the fitting bay.
Inspired By This Custom Branded Experience?
