Read through
the PORTER journal.
This is where we think out loud about retail.
Let your curiosity lead the way, or narrow it down.
The Lost Art of Waiting in Line
Retail spent a decade trying to remove every second of waiting. Gen Z is lining up anyway, and Disney and Sephora have known why for years. The problem was never the wait. It was empty waiting.
The Lost Art of Caring Enough to Do It Right
Every once in a while, someone at PORTER looks at a project in production and says, "No one will notice." They're usually right. Then someone else answers, "We'll know."
